Video-Sharing iPhone App Limits Users to 1-Minute Clips [22Sep11] - 0 views
-
If mobile video sharing is to follow in the footsteps of its more desirable mobile photo-sharing cousin, which application will users want to use to shoot, share and discover video clips? It’s too soon to tell, but startup Klip joins the fray and is now vying for your video attention. The startup released its application for iPhone on Monday with a focus on letting users share super-short 1-minute video clips — on Klip or with Facebook, Twitter and Youtube — and helping users discover clips from friends or other users based on topics of interests. “Klip re-invents the way consumers experience the world by organizing mobile videos in real time and by connecting consumers with the people and the topics that interest them,” the company says.
-
8More
ROI for Social Technologies? In a Word, Squishy | Blogs | ITBusinessEdge.com [18Nov11] - 0 views
-
a survey administered by Jive Software that found both executives and knowledge workers believe social software will become a necessary part of doing business — even though the return on investment for this kind of software is still pretty squishy.
-
Improving customer loyalty and service levels and driving increased revenue or sales were among the top reasons for using social software mentioned by survey respondents.
-
they shouldn't become so focused on attaining a hard ROI that they miss opportunities to use social to solve business problems.
- ...5 more annotations...
-
Morgan noted that while none of the participating organizations were able to offer a projected ROI, all agreed that enterprise collaboration technologies solved business problems, and that doing so was a good enough reason to make the investment.
-
report titled "Social Business Systems: Success Factors for Enterprise 2.0 Applications." According to the survey, which was sponsored by a group of 20 companies that sell social software, just 12 percent of organizations must make a financial business case for social business investments, down from 20 percent in 2010's survey.
-
27 percent said social applications were considered part of the infrastructure, in much the same way as email or teleconferencing, up from 12 percent last year.
-
In my interview with AIIM President John Mancini about the survey, he told me social technologies were becoming "the digital dial tone for organizations." He said:You wouldn’t have to do an ROI analysis for your email system. These types of systems are going to be adopted in some way, shape or form by most organizations. They decide, “We need this capability. It should be a platform. It’s going to be a core infrastructure.” Then they figure out how much they want to spend. You don’t go through the kind of elaborate analysis you do for other systems, including content management systems, which AIIM does a lot of.
25MoreAdding Gamification to Your Community | Social Media Today [25Oct11] - 0 views
-
It is interesting to see gamification now being applied in a marketing/website/community context, because many marketers and community managers have already been using these techniques to build engagement for several years.
-
there are many ways to incorporate game mechanics into a community and which ones are appropriate depend a lot on the make-up of your community audience and what the ultimate goals for the community are.
-
my belief is that you need to gradually introduce new elements into a community and make sure that any new features are fully explained and documented.
- ...22 more annotations...
-
According to a definition in the Gamification Wiki,"Game Mechanics are constructs of rules and feedback loops intended to produce enjoyable gameplay."
-
Recency -- when was the last visit? Frequency -- how often does the member visit? Duration -- how long do members stay on the sight when they visit? Virality -- how often do members share content on the site? and how much is their sharing amplified through their network? Ratings -- how often do members rate content on the site?
-
What goals are you trying to accomplish with the community? Can you measure them? Do you have any elements of gamification incorporated into your community today? Does your community platform support gamification elements? Can you track your measures in your community system?
-
Do you have an open or closed community? Is your community a professional, social, support, informational, hybrid or something else community? How do you want members to use the community? How many members do you have and how many do you add in a typical week or month? What is the typical member profile? How engaged are your community members? How do you measure engagement? What motivates your members to join, participate and stay engaged in the community? Do you have robust member profiles? Are member profiles searchable? Can members 'friend' or message other members? Do you have a way for members to add their Twitter or Facebook accounts to their profiles? How easy is it for members to share content on other sites?
-
I also want members to receive recognition for their achievements by earning badges that can be displayed on their profiles and announced via their social networks. As a community manager, I want to be able to create different types of badges including limited edition or special occasion badges.
-
I definitely want to keep track of points, but I want to be able to customize the calculation of the points. I don't know what the ideal point values would be, but I know that I would want to experiment with rewarding members for recent visits, the frequency and duration of their visits, their sharing of content on the site or in their social networks, creating content, participating in discussions or rating content.
-
Customization is also important in the leaderboards. I want to have multiple leaderboard; for example, I may want a weekly, monthly and all-time versions of the leaderboard that I will post in different parts of the community site to recognize leaders who are currently contributing the most to the community experience and to others who have been long time contributors.
-
First of all, the member profile system needs to be robust with the option to upload a picture and have free form bio descriptive fields. Most importantly, I should be able to link my profile to my Twitter, Facebook and LinkedIn profiles and possibly use single-sign-on use those services. The profiles should also keep a history of a user's activity, badges and points. Another requirement for the profile system is that members should be able to create virtual friendships or groups within the community site.
-
Content ratings have been around for awhile, and they are an important part of increasing engagement. I would push the envelop further by making it easier for users to share their content ratings and to search for content based on the rating.
-
Members must be able to easily share content they like within their social networks, via bookmarking sites and by email.
-
As a phase 2 implementation, I would also want to add some custom challenges to my community to drive additional engagement. I am not sure what form these would take, but I would start thinking about how to incorporate challenges while implementing the other elements noted above.
9MoreKnow the Flow - Socializing Content - 0 views
knowthenetwork.com/...w-the-flow-socializing-content socializing content applications social media softwareshared by D'coda Dcoda on 25 Apr 10 - Cached-
If you take the time to create good content, take the time to share it well. There is no magic formula, only thoughtfulness + tools. Know the Flow is my approach to social media data flow. Over the next week I’ll be sharing some of my theory and tips that I touched on in a recent #SoSocial presentation. Consider this the starter pack. Tools & Theory for social media content distribution
- ...5 more annotations...
-
Networked Blogs App – This is the best method for publishing an RSS feed to your Facebook profile or page. Easy setup and clean integration. Selective Twitter App – Allows you to update your facebook status by adding #fb to the end of a tweet.
-
Twitter Hootsuite – Full featured twitter client, that cross posts to Linkedin & Facebook, also allows scheduled updates and RSS integration Twitter Tools Wordpress Plugin – This is THE twitter wordpress plugin. Autotweet new blog posts, twitter status sidebar widget all in one. Reader2Twitter – Tweet any items you share from Google Reader [ Example] Favorite Tweets – Tweet any tweets you mark as favorite [ Example]
-
Even More… Recommended Reading Wordpress Plugin – Create blog posts from Google Reader shared items. Good customization and easy setup. [Example] Linkedin Twitter Integration – Update your Linkedin status by adding #in to the end of a tweet Su.pr – URL shortener that allows you to update Facebook & Twitter simultaneously and scheduled updates
-
Power Apps Yahoo Pipes – Advanced data manipulation and output. Not a beginner tool but very powerful. [Example] Friendfeed – Easy method to autotweet any inbound content stream
5MoreThe End of Social Media 1.0 Brian Solis [29Aug11] - 0 views
-
I would like to talk about an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for that matter. Nor do I see the term social media departing our vocabulary any time soon. After all, it was recently added to the Merriam-Webster dictionary. Instead, what I would like to discuss is the end of an era of social media that will force the industry to mature. It won’t happen on its own however. Evolution will occur because consumers demand it and also because you’re willing to stake your job on it.
-
The future of social media comes down to one word, “value.” Without it, businesses will find it much more difficult to earn and retain friends, fans and followers (3F’s). As adoption of social networks soared in previous years, growth is now plateauing. eMarketer estimates that Facebook growth will hit only 13.4% this year after experiencing 38.6% acceleration in 2010 and a staggering 90.3% ascension the year before. Facebook isn’t alone in its sobriety either. The rate of Twitter user adoption fell from 293.1% growth in 2009 to 26.3% this year.
-
Between June 2009 and June 2011, the following changes were noted in Facebook activity: - Uploading videos is experiencing a modest increase around the world up 5% in the U.S. and 7.6% worldwide. - Installing apps is on the decline, down 10.4% in the U.S. and 3.1% worldwide. - Sending virtual gifts may not be gifts worth giving after all, with numbers declining 12.9% in the U.S. and 7.5% around the world. Twitter on the other hand is a rich exchange for information commerce, where links become a form of digital currency. For example, 45% share an opinion about a product or brand more than once per day. Another 34% of Twitter users also share a link about a product or brand more than once per day.
- ...2 more annotations...
-
Consumers want to be heard. Social media will have to break free form the grips of marketing in order to truly socialize the enterprise to listen, engage, learn, and adapt.
-
Social media becomes an extension of active listening and engagement. Strategies, programs, and content are derivative of insights, catalysts for innovation, and messengers of value.
8MoreThree Ways NFC Technology Will Create a Brand New Form of Social Media Engagement | Soc... - 0 views
socialmediatoday.com/...w-form-social-media-engagement 3BT_NFC nfc technology branding social media engagementshared by Marc-Alexandre Gagnon on 10 Nov 11 - No Cached-
As the number of smartphone users continues to grow at an incredible rate, the challenge facing many retail brands is to continue to find ways of utilising smartphone technologies to effectively connect and engage with consumers. In recent months many retail brands have focused on smartphone features that integrate with social media platforms such as Facebook, Twitter, and Foursquare, to not only create something new and unique as part of the consumer journey, but to also take advantage of the fact that through successfully integrating social media with the overall brand experience, the likelihood of fans and customers “sharing” branded content and increasing brand visibilty in the social space is also increased; something that more and more companies are continually striving to achieve across multiple social media and online PR campaigns. Interestingly, something that an increasing number of people are now starting to talk about when looking at the ways smartphones are shaping consumer and brand day-to-day lives, is Near Field Communication technologies (NFC) and the possibilities that they present.
-
In short, Near Field Communication technology enables smartphone users to gain instant access to digital data from another NFC enabled handset or NFC tag simply by placing or waving their phone next to the NFC tag. Much like scanning a QR code or connecting via Bluetooth, the tag then sends content automatically between the handset and the tag - be it a Foursquare-style check-in at a record store or access to an exclusive in-store promotion.
-
Although at first this may not seem all that different to what we have seen recently with the introduction of QR codes, the possibilities we are seeing for NFC technology are far greater. So much so, that we're not only seeing an increasing number of smartphone brands integrating the technology into their latest handsets, we are also starting to see large named brands such as Google, Visa and MasterCard getting involved at what is a very early stage.
- ...5 more annotations...
-
In light of this, below are three reasons as to why we will soon start to see NFC technologies appearing more and more:
-
Although we are still very much in the early development stages with the use of this kind of technology, as the number of smartphones with NFC enabled technology continues to grow as well as the number of credit card companies jumping on board, it is surely only a matter of time before we start to see more and more people using their smartphones to pay for their morning coffee. Similarly to QR codes and location-based services, much of the success of NFC technology will depend on the adoption of big-name brands to not only raise consumer awareness but to ensure that the benefits for customers to use NFC as part of their browsing experience are unique, rewarding, relevant and appealing. Additionally, those brands working alongside a creative tech PR agency that are able to effectively integrate NFC smartphone technologies into their overall social media and marketing campaigns will almost certainly be at the forefront of a whole new type of real-world social media engagement.
2More21 Tips for Using Twitter and Facebook for Business [03May10] - 1 views
simbeckhampson.amplify.com/...tter-and-facebook-for-business opportunities business tips Socialmediashared by Dan R.D. on 03 May 10 - Cached-
"Businesses want to see results, that's the bottom line. Social media, as the title suggests, describes a social experience not necessarily a business one. This list helps to focus in on how business can benefit from the social processes to engage both internal collaboration and external customers and partners; perhaps a more appropriate name would be 'Business Media'?"
3More3 Steps to Create a Global Social Media Content Plan [05Oct11] - 0 views
-
Governance can mean a lot of different things. In this context, it needs to be the foundation of the content plan. Not in terms of content creation but in terms of standards and processes for expanding into a certain market. For example, Company A wants to launch a Facebook page and Twitter channel in Latin America to support its operations into that region. A governance model will ensure that the regional marketing team has the following lined up before launch: A content plan to include frequency and context of Tweets, Facebook Updates, blog posts (or whatever relevant tools/platforms are used in that region) An established moderation policy A crisis communication plan An understanding and “buy in” of the measurement philosophy (everyone in the organization SHOULD be measuring social media the same way)
-
Content Library If it’s one thing that marketing teams in other regions lack, it’s content. The reality is that most brands do have really good content. It’s just scattered all across the internet, various internal portals and even within employees’ inboxes. Content can include videos, PDFs, spec sheets, FAQ, blog posts, infographics and the list goes on.
-
Community Management Without an active community manager, a content marketing plan will fail. A community manager will not only be responsible for actively posting and aggregating content; but he/she is essentially the face of the brand and should be sanctioned to solve customer problems. A proficient community manager will answer questions and provide real and “tangible” solutions to disgruntled customers. Additionally, he/she should have the authority to provide rewards to random customers simply for being customers.
14MoreThe Human Algorithm [20May10] - 0 views
blog.storyful.com/...the-human-algorithm-2 collective intelligence journalism collaboration crowdsourcing opportunitiesshared by Jan Wyllie on 31 May 11 - No Cached-
A common mistake for those seeking to cope with this profound disruption is to confuse technology with innovation. Algorithms, apps and search tools help make data useful but they can’t replace the value judgements at the core of journalism.
-
Genuine innovation requires a fundamental shift in how journalists think about their role in a changed world. To begin with, they need to get used to being ‘curators’; sorting news from the noise on the social web using smart new tools and good old fashioned reporting skills.
-
I find it helps to think of curation as three central questions: * Discovery: How do we find valuable social media content? * Verification: How do we make sure we can trust it? * Delivery: How do we turn that content into stories for a changed audience?
- ...11 more annotations...
-
he only way a curator can ultimately sort news from noise is to join the social media conversation which emerges from news events. Not just listen, but engage directly, openly and honestly with the most authentic voices.
-
Every news event in the age of social media creates more than a conversation, it creates a community.
-
When news breaks, a self-selecting network gathers to talk about the story. Some are witnesses – the creators of original content – others are amplifiers – passing that content on to a wider audience. And in every group are the filters, the people who everyone else looks to for judgement.
-
We had more profound experiences of this Human Algorithm at work in recent weeks, most notably with reports of mass graves being discovered outside the besieged Syrian town of Deraa. Interaction with Facebook groups led us to Twitter conversations and YouTube videos. E-mail conversations with US-based academics has led us to key translations and satellite imagery.
-
This is the ‘Human Algorithm’ at work; the wisdom of a social media community harnessed through open, honest and informed engagement.
-
Storyful judges the credibility of a source on social media by their behaviour and status within the community
-
Proximity to the event. • Established journalistic, academic, or official credentials. • Past behaviour on the social web. • Status withi
3MoreWant to See the Future of Social Business? [20Jul11] - 0 views
-
there are very few executives, only a fraction, who are actually creating next-generation social experiences for their companies like Jeff Schick. The IBM executive doesn’t just leverage social business solutions, he and his team create them. “We started well over 15 years ago. We’ve been thinking about how to better connect people with people and people with information in terms of IBM itself,” Schick says, “the idea of getting the right person over the right opportunity at the right time to yield the right result was genuinely a business imperative at IBM.”
-
At Big Blue, the company encourages the use of Twitter, Facebook, LinkedIn, and blogs to support their sales, communication, marketing and recruiting efforts. While employee’s social interactions are not under a microscope, the experiments in social on a massive scale have led to a set of social business conduct guidelines that govern their employees’ social interactions. Schick advises that you need to establish behavior standards for employees to follow.
-
So why do they do it? Since they are both an early adopter and creator of social technologies, they’ve learned that content management, business process management, collaboration, commerce and analytics must all be combined with a social layer to create a universal and unified solution.
2MoreGoogle Offers is now live in Brooklyn! - The Next Web [09Nov11] - 0 views
-
Google Offers went live in Brooklyn, New York today, much to the happiness of everyone from Kings County to Gowanus. Google Offers, a direct competitor to companies like Groupon and Living Social, first landed in Manhattan this past July with Belgian fries and mango chutney at Pommes Frites. Today, Google’s daily deal service is offering $4 general admission tickets to the New York Aquarium, which is 73% off the normal $14.95 price tag. The Aquarium, which is located just off the Coney Island boardwalk is open year round and features animals such as California sea lions, stingrays, tropical fish, moray eels, penguins, seals, otters, walruses, starfish, sea turtles and sharks!
-
Location Media Microsoft Mobile Sessions Shareables Social Media Twitter Video Editions Africa Asia Australia Canada Europe India Latin America Middle East UK United States Languages France Nederland Polska Portugal Romania Russia Google Offers is now live in Brooklyn: Starting with $4 for SHARKS! 9th November 2011 by Courtney Boyd Myers Google Offers went live in Brooklyn, New York today, much to the happiness of everyone from Kings County to Gowanus. Google Offers, a direct competitor to companies like Groupon and Living Social, first landed in Manhattan this past July with Belgian fries and mango chutney at Pommes Frites. Today, Google’s daily deal service is offering $4 general admission tickets to the New York Aquarium, which is 73% off the normal $14.95 price tag. The Aquarium, which is located just off the Coney Island boardwalk is open year round and features animals such as California sea lions, stingrays, tropical fish, moray eels, penguins, seals, otters, walruses, starfish, sea turtles and sharks!
7MoreFacebook Updates Open Graph, Lets You Share EVERYTHING You Do [22Sep11] - 0 views
-
Facebook Updates Open Graph, Lets You Share EVERYTHING You Do Steve Kovach | Sep. 22, 2011, 1:53 PM | 3,626 | 3 A A A x Email Article From To Email Sent! You have successfully emailed the post. inShare30 See Also: Eight Fascinating People You'll See At IGNITION THE MICROSOFT INVESTOR: Microsoft Could Play Kingmaker In Potential Yahoo Sale Facebook Users Are About To Riot Over Massive
-
Facebook announced the latest addition to the social graph. Instead of "liking" objects, you can participate in events. That means watching movies, going on trips, reading a book, whatever
-
Everything shows up in the new ticker, the real-time update list in the upper right corner. Zuck says this will make it possible for people to develop social apps based on the acitivities people do. Starting with media: movies, music, news, books, etc.
- ...4 more annotations...
-
Frictionless experiences: You never get a prompt asking if you want to share on Facebook. Instead, everything you do in an app gets added to your timeline.
-
Real Time Serendipity: If you see a friend playing a song, you can click it and Spotify will start playing that song on your computer. That activity shows up in your ticker too, which means your friends can see that you're sharing music
-
Lifestyle Apps: Example, Nike Plus, which tracks your running activity, will automatically post to Facebook. Also works with Foodspotting to share the stuff you're eating.
2MoreMoney Pioneers - New Currency Frontiers - 1 views
-
Currency: A formal system for shaping, enabling, and measuring currents (or flows)Currencies involve a number of functions, each of which can be modified independently: unit of measure, store of value, token of status, medium of exchange, etc. Monetary Currency or Money is just a common way of bundling those functions as a medium of exchange for a commercial economy. It is a minuscule part of the full spectrum of possible currencies. In this expanded sense, currencies are tools for seeing and changing flows.One specific way we use them is to create collective intelligence at the level of our social entities and institutions. At the individual level, we see humans born, growing, learning, walking around and dying. However, the state “sees” humans created through birth certificates, their activities and accounts woven together by social security numbers, their communication patterns via cell phone bills, and their discorporation via death certificates.Read more at newcurrencyfrontiers.com
14MoreFour mega trends shaping the future of commerce [18Sep11] - 0 views
-
In the next decade, we’ll see more change in the commerce landscape than in the past 100 years combined.
- ...11 more annotations...
-
By leveraging inventory sharing and local mapping, buyers can now access real-time inventory data while on the go
-
merging of mobile and local is also leading to the creation of entirely new business models and opportunities
-
The explosion of consumer interest in social networks has spawned the so-called social commerce opportunity.
-
the group gifting apps and the ‘social shopping mall’ concept that allows sellers to offer their products directly to hundreds of millions of Facebook users.
-
Digital has changed everything—including how we use and think about currency. People now have the ability to bump phones together to pay off a friendly wager, order and pay for a meal
2MoreSocial achievement app Star.me is "the happiest place on the webs" [32Sep11] - 0 views
-
Ze Frank: Star.me is a cross between a social network and a social game that provides a playground for people to have more fun with their friends. We are in the midst of a major shift in media industry where social engagement is the new currency and real interactions are replacing impressions and clicks. That’s what I have been focused on for years, play and participation, and star.me is a distilled version of that thinking. Plus it’s super fun
-
Star.me boasts 20,000 users and is “growing fast!”, there have been 117,000 mini missions answered, 70,000 stars sent, and 84% of all users have contributed content. That’s engagement.
1MoreTwitter and the Global Brain - 0 views
openintelligence.amplify.com/...twitter-and-the-global-brain twitter opportunities trends consciousnessshared by Dan R.D. on 25 Apr 10 - Cached-
In fact, judging by Twitter’s Trending Topics, the re-tweeting process does not point to either good, or important content. Of course, it may not be right to assume that a global brain will be smarter, and real significance will be lost in the tsunami of celebrity drivel.Amplify’d from docs.google.comBut recent evidence in neuroscience shows the truth is actually an interested twist on this idea - a twist that could have important implications as a model of how global consciousness could emerge from real-time social media like Twitter.In reality, synapses are modified according to a rule called Spike Time Dependent Plasticity (STDP). In a nutshell, STDP says that if two neurons fire (= spike) in rapid succession, the connection from the one that fires first to the one that fires second will be strengthened.users could be automatically steered towards following folks who are the first to post content that will interest them - towards those who are considered the ‘thought leaders’ you might say. And content creators who work hard to be the first to find and tweet interesting content will be rewarded automatically with a growing list of followerscontent generators on Twitter will compete to be the first to create good content or break important news
5MoreTactical Social Games - Relationship Economy [24Jul11] - 0 views
-
People and businesses are spending a lot of time trying to engage people on every social platform in the universe. People put out content “betting” it will attract people to their advertisement, conversation, their offering or in lots of cases their scam.
-
To gain the currency of your conversational bet you must understand how to work them in your favor. The odds of creating conversational currency are based on the “human network” and not the “institutional network“. The difference between the two is creating “human content” vs. “institutional content“. The difference between those two is knowing how to speak in human terms. Human terms are based on an exchange of value received. If your conversations doesn’t create and give value you can “bet” the house will win. A few other things you can bet on.
-
If you try and steal peoples time and trick them into a conversation you can “bet” your not going to “get” any value back.
- ...2 more annotations...
-
If you think you have “knowledge to share” and people will pay for it you can bet that you’d don’t have the right knowledge.
-
Social media are games. Make the wrong bet and you loose. The only way to make the right bet is to insure the odds are in your favor.
3MoreSocial Scoring and Peer Influence | Geoff Livingston's Blog - 0 views
-
The highest scoring “influencers” like to think they deliver widespread impact with their followings. Every single book I’ve read by a blogger on influence claims this. In actuality, that influence lies closer to home. When real researchers parse influence we get a different story than the blogger myth propagated by social scoring. Instead, we see that true influence comes from those who are closest to us in our on and offline social networks, our peers.
-
But generally, their writings serve as a credibility point for readers, just like Consumer Reports, and nothing more. Why? Because relationships — true meaningful interactions beyond social platitudes (Like, love, you rock, etc.) — don’t scale after a certain point.
-
By selecting our friends, we’re also choosing to be influenced by their ideas, beliefs and behavior systems
1MoreSocial Influence and the Wisdom of Crowd Effect - Slashdot - 0 views
-
"A lot has been written lately on the crowd effect and the wisdom of crowds. But for those of us who are doubtful, the Proceedings of the National Academy of Science has published a study showing how masses can become dumber: social influence. While previous studies show how groups of people can come up with remarkably accurate results, it seems 'even mild social influence can undermine the wisdom of crowd effect in simple estimation tasks.' Social influence 'diminishes the diversity of the crowd without improvements of its collective error.' In short, crowd intelligence only works in cases where the opinion of others is hidden."
5MoreOnline Video Ad Budgets Expected To Rise Sharply In 2012 | TechCrunch [08Nov11] - 0 views
-
Here’s some good news for web video publishers and producers. Online video advertising budgets are expected to jump sharply in 2012. Brand advertisers who purchased online video ads this year are projected to spend 47 percent more next year. These numbers were released this morning in the second annual “Video State of the Industry Survey” by Adap.tv and Digiday.
-
For advertisers that didn’t purchase any video ads so far this year, 84% say they will include digital video in their campaigns in Q4 2011 or 2012.
-
Advertisers say they are most likely to shift spending away from display and print ads to fund the increased online video spending.
- ...2 more annotations...
-
The report, which surveyed nearly 600 advertisers, publishers, and video technology providers, says rates for interactive video ads are up an average of 19 percent over last year.
-
Some other key findings: Brand engagement is the top online video campaign objective. Sharing video via social networks is an important return-on-investment metric for buyers. Rich media overlays, pre-rolls, and content integration are the favorite ad formats. Page-roll, expanding video banners, and post-rolls are the least favorite. Video ad spending on the iPad is up 18%, the highest among all devices. Average CPM for Premium content, broadcast content online: $21-$30 Average CPM for Mid-Tier, professionally produced content: $11-$20 Average CPM for User Generated Content: $0 – $5
-